Logo of Anna Elizabeth Co. logo with the tagline 'She Knows IT

Welcome to 'It’s All Her'

November 18, 20244 min read

'It’s All Her' - Holistic Business Support for Thriving Female Entrepreneurs

Hello and Welcome!!

Take a deep breath, and settle in. You’ve arrived in a space created just for you—a space where business and soul meet, where strategy flows effortlessly with your unique essence, and where success feels aligned, integrative, and truly yours.

At ‘It’s All Her,’ we’re here to offer more than just tips and tricks for running a business. This is a space for connection, insight, and empowerment—a place where female entrepreneurs can find the tools and inspiration to create thriving businesses that reflect the fullness of who they are.

Welcome to It’s All Her – Holistic Business Support

A Little About Me and My Journey

I’m Anna, the founder of Anna Elizabeth Co. and your guide here at 'It’s All Her.' My journey to creating a business that blends strategy with soul has been shaped by over 20 years in the IT industry, 10 years immersed in holistic wellness, and a deeply transformative chapter of my life that began as a result of a series of traumatic events.

That chapter came when the universe forced me to take a hard look at my patterns and shadows—the ways I had been living on autopilot, suppressing emotions, and unconsciously perpetuating generational wounds. I realised it was time to take radical responsibility for my healing, not just for myself, but to contribute to breaking cycles and creating a foundation of alignment and wholeness for my daughters and future generations. It was a reckoning that invited me to dismantle old narratives and step fully into a space of self-awareness and growth.

My wellness journey started as I sought to bring balance and intention into my life. I was drawn to holistic practices and the power of connecting deeply with the body and mind. But in 2018, everything shifted when I was diagnosed with bowel cancer. That experience became a profound turning point, deepening my exploration of holistic pathways and showing me the intricate somatic link between disease and suppressed emotion.

As Dr. Gabor Maté so profoundly states, “The body says no when we suppress our truth” (Gabor Maté). This insight resonated deeply with me, illuminating how my own unprocessed emotions and suppressed experiences had manifested physically. It became clear that healing required more than just addressing symptoms; it meant reconnecting with my authentic self and releasing what no longer served me.

At the time, I was also navigating the complexities of leaving a long-term relationship with an alcoholic—a challenging yet liberating decision. This process revealed how years of unprocessed emotions and patterns of suppression had impacted not only my emotional well-being but also my physical health.

Since 2019, I’ve channeled these experiences into empowering women on their own journeys of transformation. Through the power of holistic embodiment practices, I’ve guided countless women to reconnect with their authentic selves and create meaningful change in their lives. I’ve facilitated transformative programs, immersive retreats, and leadership development experiences designed to support deep healing, growth, and alignment.

Throughout my journey, I’ve been deeply influenced by the teachings of visionaries like Gabor Maté, Brené Brown, Dr. Nicole LePera, Dr. Bruce Lipton, Dr. Joe Dispenza, Abraham Hicks, Marianne Williamson, Kim Anami, Regena Thomashauer, and Emily Nagoski. Their work has shaped my understanding of the mind-body connection, the power of vulnerability, and the potential for transformation when we align with our truest selves. Each of their teachings has been a guidepost, illuminating the path as I’ve navigated healing, growth, and empowerment.

I’m also the proud mother of two teenage daughters, who inspire me every day to grow, connect deeply with myself, and align with my purpose. They remind me of the importance of living authentically and serving others with compassion and intention. Their influence drives my mission to help women transform their lives and create businesses that reflect their true essence.


What You’ll Discover Here

In the coming weeks, I’ll be sharing insights and strategies to help you:

  • Build seamless, intuitive systems that make your business flow.

  • Balance soulful alignment with practical action.

  • Navigate the challenges of entrepreneurship with grace and resilience.

  • Stay deeply connected to the ‘why’ that fuels your work.

Expect to find guidance on everything from creating a heart-centered online presence to managing projects with ease and clarity. We’ll explore ways to align your business with your values and nurture both your professional and personal growth.


This is Just the Beginning

The journey of entrepreneurship is not one-size-fits-all. It’s deeply personal, a reflection of your dreams, your strengths, and your unique rhythm. My hope is that this blog becomes a trusted resource for you—a place where you feel seen, supported, and inspired.

But this is not a one-way conversation. I want to hear from you. What are your biggest challenges? What questions are you holding? Let’s grow and learn together.


Join the Conversation

Feel free to share your thoughts in the comments or connect with me directly on social media. If you’d like to stay updated, subscribe to our newsletter for new posts, tools, and inspiration delivered straight to your inbox.

Remember this: You are enough. Your vision matters. And the world is ready for what only you can bring.

With warmth,
Anna

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